Once again, news networks were sending their reporters into the eye of 'Sandy', the storm.
CNN alone has at least 100 employees -- including drivers, reporters and satellite operators – at different points all along the East Coast, in the hurricane's path.
One network exec explained, "This is our Super Bowl. We have people that will be in the way of this storm, and people will probably get hurt."
A Weather Channel exec said, "…You live first and foremost to tell people to get people out of harm's way; to be there for them before, during and after the storm; and tell people's real stories..."
The CNN exec added that field reporting is important because it shows people what they should not be doing.